Intro:
LG CEO riding in a concept car, arriving in a modern home. Inspirational music and promising that the world returns to normalcy. Better living through technology, safety, entertainment, and efficiency. Inclusive, sustainability, and ease of use.
A Better Life For You
Woman watching how to bake a cake on her television, when a neighbor comes over. Marvels at the obscenely large air purifier and space heater. Now suddenly sees a large 80″ LG OLED TV. Voice activated to switch televisions to the kitchen. Room-to-Room share feature. Giant floor stand television that rotates landscape or portrait. Shares info between the app on the TV to their phone automatically. Woman weirdly wanders throughout the house, and hops on a gaming PC. Now pwning noobs in a video game but is called away to the laundry room to showcase the LG washer and dryer. The appliances are massive by the way. LG Tiiun, indoor herb garden/hydroponic station.
LG TV
Large sized up to 95″, live events, fitness, gaming with apps, no additional hardware needed. Turning the tv space into a virtual meeting room for all kinds of situations.
LG PuriCare
Multifunctional fan/heater, large purifier that is freestanding. HEPA filter, and cools as well.
LG Washer/Dryer
Upgrade old appliances through the app on smartphones. Heavily tracks and monitors all users to “improve performance”. Monitors times of use and types of use. Can track if using with pets as well.
LG ThinQ
Routines, shopping, and advertising baked into the app on smartphones at its most basic level. Personalized with your trends.
LG CordZero M9
Automatic Roomba type device, to sync with all the other appliances.
LG Soundbar Eclair
Yet another freestanding soundbar for televisions, doubles as a smart speaker.
LG Sustainability Management
Inclusiveness, Eco-friendly, Home Energy saving. Goals of the company.
Life’s Good Award
$1m awarded to companies that innovate to help the environment and make products accessible. Small thinktank and ways to improve efficiency.
LG Omnipod
Self driving pod the can double as a workspace/fitness area. Has storage, displays, movie screen, virtual shopping, and more.
LG CLOi
Guidebot, for businesses to replace hostesses, and a shelf type to serve food/products.
LG Door-to-Door
Delivery bot for automated delivery and drone delivery.
LG Micro LED
136″ 4k TV’s, Massive.
LG ThinQ Ecosystem
App tracking potential collisions between drivers and pedestrians, further utilizing the location/app dating in real time.
LG Cockpit
Large curved CID, replacing car dashboards with large LED displays. Following many other car concepts.
Ends with LG commitment to producing the video and keynote safely with COVID precautions.
Thoughts: LG is heavily leaning into the idea that you can use real time data from all of the different appliances/smart phones/sensors in their products to learn your habits and routines. The danger becomes when LG wants to influence your routines and daily life by nudging you in the directions they decide. Why bother going out for groceries when LG can pick out all your favorites and have them delivered? Why order a new brand of laundry detergent when LG has a deal to sell you Tide in the app. Ease of use can swing both ways, and while convenient, this can lead to manipulation. Would like to further clarify what data is kept, what is tracked, and what is used with advertisers. Because everything is centered around the individual, privacy and security is dead in these example videos LG put on.